Activated at sunrise, this ad uses real-time data to synchronise an Egg McMuffin’s rise with the sun – a timely reminder of the delicious breakfast available at McDonald’s.
As the winning entry in the 2014 Carte Blanche competition, this creative also won McDonald's $50,000 of free media space to run on Astral Media's digital out-of-home billboards.
Recognition: Carte Blanche – Winner
Using real-time television schedule data, these ads let fans of the HBO shows Game of Thrones, True Blood, and The Leftovers know just how much time they had left to find a screen and tune in.
Beginning three days before airtime, the ads counted down by day, hour, and finally by minute, acting as a timely reminder for potential viewers.
What's better than a McDonald's Big Mac? A Big Mac made with hundreds of hand-painted Christmas lights.
Fit Brains is the #1-rated and downloaded brain training app on iOS and Google Play. It was recently acquired by Rosetta Stone for $12M to bolster its suite of educational offerings.
The goal of this rebrand was to better represent what Fit Brains offers, which led to a mark that is in itself a mind-bending puzzle, reminiscent of M. C. Escher perspective illusions. Using bright colours and a flexible grid and icon system, this rebrand also helped to unify their ever-growing suite of training apps under one parent brand.
Want some 90's Internet nostalgia? Check out Slow Loading Porn, where images load just as fast as the last time you used Netscape Navigator. Bonus feature: Boss Mode toggle.
The Sauder School of Business at The University of British Columbia is one of the top-ranked business schools in the world. Yet, not many people know about it outside of Canada.
To raise their international profile, the Rewrite The Rules campaign takes a bold, illustrative approach to depict how Sauder is literally destroying the old rule book with their progressive research and course offerings.
A secondary phase of this campaign focused on the idea of evolving – versus destroying – the rules by allowing people to complete illustrated sequences.
Identity and title sequence for World Doctors, a new animated series from bm6 Studios. The show chronicles the adventures of James and James – two doctors out to save the world.
An identity for local Vancouver animation company bm6 Studios. The 'b' and '6' are designed to share the same shape, with the latter being rotated to loosely resemble a winking face – a nod to the humourous content they produce.
Two print ads used in separate phases to drive coin box donations for the Ronald McDonald House charity. These ads appeared in McDonald's restaurants throughout Western Canada.
Royal Roads University – or for anyone who's ever watched the X-Men franchise, The Xavier Institute for Higher Learning (filmed at their own Hatley Castle) – is a school that blends a traditional campus with online distance education.
As part of their rebrand, the new website makes use of a modular grid structure to adapt and display only the most relevant content to students, alumni, and the public.
Recognition: REBRAND 100 – Best of Awards
A new online hub for The Rennie Group – a combination of Rennie Marketing Systems and Rennie & Associates Realty. Using a tabbed navigation system, this website unifies what was once two completely separate sites into one single destination. Other notable features include the My Rennie area, where users can log in to save favourite properties, message their advisor, and arrange viewings.
The holidays are a time of love, togetherness, and universal hatred for fruitcake. But with the simple stroke of an ‘S’, and the calculated subtraction of all things gross, COSSETTE created an entirely new holiday breakfast tradition. Introducing Fruitcakes™.
A new agency handbook, of sorts. JAM is all about COSSETTE's collaborative approach that it brings to the proverbial table. And just like that sandwich you took to school every day, JAM comes in an easy-to-use Ziploc bag for safekeeping.
Photo shoots for the monthly featured products, lending a more natural and organic feel to their brand photography. These were used both online and in their various printed marketing collateral. A selection of images shown here.
Sometimes internal projects are more fun that client projects.
These are a few of those instances.
A collection of illustrations from various projects.
Some are just for fun.