Awards: D&AD – Wood, One Show – Merit, Applied Arts Interactive – Offline Digital, Applied Arts Advertising – Young Blood, Carte Blanche – Winner
Press: Adweek, Comm Arts, Strategy
This digital billboard pulled real-time data to synchronize the rise of an Egg McMuffin with the sun, a timely reminder of breakfast at McDonald’s.
As a winning entry in Carte Blanche, this piece won McDonald's $50,000 of free media space to run on Astral Out-of-Home's digital billboards.
Founded by two long-time friends, Wildfire Experiential and Events needed a brand identity that spoke not only to their impressive industry experience, but also their mission to spark conversation. The resulting identity was built around a textural match strike pattern, clean typography, and bold use of colour, echoing the founders’ playful personalities and modern approach to creating authentic brand experiences. To leave a lasting impression, business cards double as functional match strike pads, a tactical reminder of Wildfire’s innovative approach to consumer engagement.
Partnering with a daily newspaper, we created an elaborate coffee pour specific to the layout of the crossword puzzle page. Every day of the week that free coffee was offered, we changed the pour to match the new page layout.
Agency: Super Value Meal
Broodle is a gnarly, low-fi game where you draw a stupid monster, give it a dumb voice, then battle it against other people's monsters with stupid voices. The world decides which messed up creature wins, and the more you win, the more you unlock.
Client: Ronald McDonald House BC
For families with seriously ill children, the gift of a night together, and even a place to dream, can make all the difference.
This year's gala campaign spoke to prospective donors by combining the glamour of an elegant evening with the wonder and serenity of a dream world, where anything is possible.
STORYHIVE is a community-powered film competition from TELUS. Its goal is to help fund independent film productions. This year's focus was on web series, so to promote this, we created a web series about how to make a web series, called How to Make a Web Series: The Web Series.
Spanning several episodes and short 15-second clips, our aspiring filmmaker Nicole interviews actual, prominent figures in the local independent film scene.
From them, she learns helpful, practical tips and film hacks, and her approach to filmmaking actually (kind of) improves.
Client: VanDusen Botanical Garden
Video, Social, Digital
VanDusen Botanical Garden wanted to inspire new gardeners to attend their Annual Plant Sale. By launching #VanDusenVInes—playful, six-second videos of gardeners preparing for the sale—on social media, we were able to reach gardeners as they searched for inspiration, proving that serious plant sales could also be serious fun.
To share the joy of the holidays, much like the joy of eating a Big Mac, we recreated its iconic layers using hundreds of hand-painted Christmas lights.
For TV fans, there's nothing worse than missing the season premiere of your favourite show. To help prevent that, we created ads counting down to the return of HBO's Game of Thrones, True Blood, and The Leftovers, letting fans know just how much time they had left to find a screen and tune in.
Fit Brains is the #1-rated and downloaded brain training app on iOS and Google Play. The goal of this rebrand was to better represent what Fit Brains offers, which led to a mark that is in itself a mind-bending puzzle, reminiscent of M. C. Escher perspective illusions. Using bright colours and a flexible grid and icon system, this rebrand also helped to unify their ever-growing suite of training apps under one parent brand.
Client: Fairmont Pacific Rim
Branding, Photography, Digital
To unify the offerings at Fairmont Pacific Rim in Vancouver, we created three responsive websites that share the same base structure and navigation.
Client: bm6 Studios
Branding for World Doctors, a new animated series from bm6 Studios. The show chronicles the adventures of James and James—two doctors out to save the world.
Client: bm6 Studios
An identity for local Vancouver animation company bm6 Studios. The 'b' and '6' are designed to share the same shape, with the latter being rotated to loosely resemble a winking face—a nod to the humourous content they produce.
A collection of illustrations created for various projects.
Some are just for fun.
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Bonus feature: Boss Mode toggle.